Bill Cushard

Bill Cushard
Head of Training


Sarah E. Brown

Customer Education Strategies That Increase Company Growth

At a time when enterprise software demand is slowing, customer education could be a way to increase sales. In the last few months, I have been hearing quite consistently from early stage enterprise software companies that their number one company priority is to increase one of three metrics: sales pipeline, average sales price (ASP) per deal, or average recurring revenue (ARR). This is not surprising considering the softening enterprise software marketing. Demand is slowing, valuations are falling, and funding events are few are far between.

Now, more than ever, customer education professionals need to come up with and execute strategies that improve the overall growth of the business. Fortunately, there are many ways in which enterprise software companies use customer education as a means for increasing company growth.

In this webinar, you will learn:

  • Key business growth metrics you can target with customer education.
  • How to price and package your training to generate demand for your training.
  • How to use pricing strategies and price discrimination to sell more course to customers who wouldn't normally buy courses.

The goal of this webinar is to have you leave with fresh ideas and examples to help you offer customer training in a way that helps growth your overall business.

Date: Tuesday, September 20

Time: 10:00am PT 

View the Webinar

Recorded: Sept, 20, 2016

Can't make this time? Register and we'll send you the recording!