Bill Cushard Speaker:
Bill Cushard
Head of Training
ServiceRocket

yukai.jpg Thought Leader:
Yu-kai Chou
Behavioral Design Expert
Yu-kai Chou


Most people think of gamification as points, badges, and leaderboards, but these buzzwords are merely features of a broader design framework derived from the gaming industry. According to Yu-Kai Chou, author of the book, Actionable Gamification: Beyond Points, Badges, and Leaderboards, gamification is a design framework used to "derive fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities. Chou uses another term to describe gamification: Human-focused design. This change in perspective allows people to consider how they can design to 'optimize for the human in the system, as opposed to the pure efficacy of the system.'

In other words, customer education leaders can ask themselves, "How can we design customer learning experiences that focus on our learners rather than on the learning content itself?"

To learn more about gamification and how customer education leaders can use principles of gamification to design learner focused training, guest speaker Yu-Kai Chou will share his Octalysis Framework and the eight core drives of gamification to help us make sense of how we can apply principles of gamification to our customer education programs.


About the Guest

Yu-kai Chou is a Gamification Pioneer (since 2003) & International Keynote Speaker/Lecturer for entities such as Stanford University, TEDx, Accenture etc. He is Rated a Top 3 Gamification Guru & is President of the Octalysis Group.

Join the Webinar

Tuesday, Dec. 1st, 10am PDT