Featuring 2 Special Guests:
Balancing the Demands of Running a Customer Education Function
Customer education functions at fast growing enterprise software companies have many moving parts. On the one hand, developing and delivering instructionally-sound learning experiences is the foundation of an effective team. On the other hand, there is the day-to-day running of the business operations of customer education teams. These include:
- Developing the customer education strategy
- Creating the organization, getting the right roles and talent in place, and keeping the team motivated to perform at a high level
- Deliver internal stakeholders the information they need, including finance, sales, customer success, and support, to name a few
That is a big job.
In this webinar, we discussed how to balance the competing demands of the customer education leader when it comes to running an effective education team in a technology company.
Both Donna Weber and Minette Chan joined the panel at the Business of Customer Education Conference held February 2016 in Palo Alto to discuss these issues. We wanted to bring them together again to go deeper into the issues we discussed at the conference.